O 6 practical steps to persuade anyone O Discover a more ethical style of persuasion so you can achieve your persuasion goals but also build better relationships O Learn insights from psychology, neuroscience and business research O Enjoy the 30 stories and case studies from leaders and experts from all walks of life
1.Aim High 2.Look for clues 3.Listen, listen, listen 4.Be strong 5.Co-create the right solution 6.Say it the right way
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