The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture will inspire architects and aspiring architects with its insights into the visionaries of the past and a look to the future of architecture-and sustainability, the planet, and an urgent call to global stewardship of our fragile world.
The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture explores architectural history and the inspirations of the visionaries of the field including: • Ludwig Mies ven der Rohe • Le Corbusier • Frank Lloyd Wright • Gustave Eiffel • Zaha Hadid • Carme Pigem • And many Pritzker winners who have designed the greatest buildings in the world
In addition, the author examines the most pressing issues of architecture and society today, from global warming to the pressures and problems of city planning, from urban sprawl to a lack of commitment to the principles of urbanism. He shares his vision of cities of the future-with ground-breaking, original ideas of what buildings and cities and communities in the next century could be.
Architects must be both artists-and businesspeople and entrepreneurs capable of steering projects, partnerships, and companies forward, with a view toward creating sustainable structures and cities. By looking through the lens of the past, Edgard Rios helps readers imagine the future. He urges the citizens of the world to live in harmony with the landscape and world around it. By presenting cutting-edge concepts, The 49% Architect, 51% Entrepreneur presents a look at what the world could be, along with a clarion call to embrace environmental stewardship and sustainable practices.
Warm, inspiring, provocative, and thought-provoking, Edgard Rios aims to both challenge and applaud today's architects, as well as inspire the next generation. He shares his insights gained from decades collaborating, creating, and envisioning transformative projects.
Introduction
Entrepreneurship and Architecture
Chapter One
Life Lessons for the Architect/Entrepreneur
Chapter Two
Time and Inspiration
Chapter Three
More Entrepreneur Than Architect
Chapter Four
Entrepreneurs of Architecture
Chapter Five
The Future Is Now
Chapter Six
Collaboration, Creation, and Innovation
Chapter Seven
Heroines of Architecture
Chapter Eight
Motivation, Leadership, and the Future
Chapter Nine
Entrepreneurs of Architecture II
Chapter Ten
Urban Spaces and Planning
Chapter Eleven
The Future Awaits
Chapter Twelve
Past to Present to ...?
My Creed
Author's Note
Acknowledgments